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Hershey Reese's University Instant Win Game


NOTE: To enter via purchase, buy a Reese's Peanut Butter Cups product featuring the specially marked packaging containing a QR Code or unique alphanumeric code. Please see the Official Rules for details on the Mail-In entry method.

5,028 Instant Winners in the Hershey Reese's University Instant Win Game will win one of the following prizes: (1) A $25,000 check. (2) A $10,000 check. (25) A $500 check. (5,000) Coupon for a free Reese's pack (up to 2.8 oz). ARV: $2.60.

  • Grand Prize:   A $25,000 check.
  • ARV: $25,000
  • Total ARV: $70,500
  • Company: The Hershey Company
  • Eligibility: Legal Residents of the 50 U.S. and D.C., ages 18 or older (19 in NE and AL, 21 in MS)
  • Start Date: 07/21/2023
  • Deadline Date: 01/31/2024
  • Entry Fee: $0
  • Frequency: daily


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