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Doritos Crash the Super Bowl Ad Contest

NOTE - Entries will be judged based on: Originality and Creativity – 40%, Adherence to Creative Assignment – 30%, and Overall Appeal (to the general public) as a Doritos Super Bowl Ad – 30%.

The Doritos Crash the Super Bowl Ad Contest will award one Grand Prize Winner $1,000,000 cash in the form of a check and Trip for 2 to Super Bowl LIX in New Orleans, Louisiana that includes: airfare; 2 night hotel stay; and tickets to the Big Game.

2 Finalists Prizes: A $20,000 check.

22 Semi-Finalists Prizes: A $2,000 check.

  • Grand Prize:   $1,000,000 and Trip for 2 to Super Bowl LIX in New Orleans, LA - includes airfare and 2 night hotel stay.
  • ARV: $1,049,100
  • Total ARV: $1,133,100
  • Company: Frito-Lay, Inc.
  • Eligibility: Legal Residents of the 50 U.S., D.C., and Puerto Rico, ages 18 or older (19 in NE and AL) with a valid U.S. driver's license
  • Start Date: 09/19/2024
  • Deadline Date: 11/11/2024
  • Entry Fee: $0
  • Frequency: N/A
  • Max Entries: 10

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