NOTE: To enter the Lay's Do Us A Flavor $1 Million Create Your Chip 2017 Contest, submit your idea for a potential flavor of Lay's Potato Chips. You may enter as many different entries into the contest as you like, as long as each entry is substantially different from previous entries. Entries will be judged by a qualified panel of judges, selected by Sponsor. Entries will be judged on the following criteria: 40% Original, creative, and sharable; 30% Potential for delicious flavor for Lay's potato chips; 30% Simple, straightforward, and fun. The top 10 entrants who receive the highest cumulative scores for all criteria awarded by the judges will be Semi-Finalists. The top 3 Semi-Finalists will be deemed Finalists and will advance to the Contest Voting Period. During the Contest Voting Period, consumers will be able to vote for their favorite Finalist Entry via the web site. The GRAND PRIZE WINNER in the Lay's Do Us A Flavor Choose Your Chip Contest will win one million dollars ($1,000,000) in the form of a check or wire transfer, payable to winner. 2 FINALIST PRIZES: $50,000 awarded in the form of a check or wire transfer. 7 SEMI-FINALIST PRIZES: $10,000 awarded in the form of a check or wire transfer.